If you are a sales leader in a consumer-facing business in India, you are a Kohli everyday.1.3 billion people spread across 6 Lakh villages, 7 thousand towns and over 300 cities in India. And they consume everyday. Imagine how complex distribution sales could get.Sales Leaders rise to this challenge, every morning.Communication tools are powerful enablers in dealing with some challenges around team management.Social media tools like LinkedIn, Facebook, Twitter have also made inroads. Whether it is communication, prospecting, record-keeping, order requests or customer support.But no other tool seems to have penetrated sales teams the way WhatsApp has. Sales leaders across organizations report the usage of WhatsApp for internal communication and discussions. In most cases, it is through a dedicated WhatsApp group.Is WhatsApp the dominant tool in all your internal sales team communication?If yes, we bring to you some ideas how you can put WhatsApp to good use and maybe grow revenues. Are you ready?
For any communication to be meaningful, structure is critical. It is also vital to keep the unstructured out. Ironically, WhatsApp thrives on unstructured messages.Establish clear rules for WhatsApp communication. Here, you could distinguish between Groups and 'private messages'.Groups
Private Messages - It is best to use email instead of WhatsApp for all official messages. It will save you the pain of searching for it, when needed. For shorter conversations, direct calling is best.
Some conversations need official documentation. Thankfully, WhatsApp provides for it, in a roundabout manner.If you are keen to move a WhatsApp conversation, just click on "Email conversation".
There is no dearth of productivity tips when it comes to WhatsApp tricks.While we recommend you to keep some of these as a 'switched on' but a few can be 'switched off' to boost productivity.Switch ON
These are some pointers to get your teams going on WhatsApp with the objective of achieving business goals. I am sure you have also found some innovative ways of utilizing WhatsApp. Would you like to share? Looking forward to your comments.