Cross-functional decision making in products businesses


Services business context

This simulation is built around running and optimizing a durable product business. It is ideal for your middle management teams (SVP, VP, SGM & GM roles) to get a CEO’s perspective of business.

Participants get to understand cross-functional needs to effectively execute strategy and run a two year business in two days.

B2B sales model

Key participant decisions

Manage customer expectations

demanding different features

Work with other functional heads

to balance investments across geographies


to avoid stock-outs or excess inventory

Evaluate alternatives

and make financially prudent decisions to drive business

Gain competitive edge

in the market while keeping the cost structure in control

Handle quarterly P&L pressures

without losing sight of long-term goals

Looking for customization?

Using Enparadigm’s trademark REI framework, we take inputs at business, function, and every participant’s level, to customize the complete simulation intervention to meet your specific business objectives and strategic priorities.

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What else does the intervention include?

Concept sessions

Participant group discussions

Board meeting with investors

Facilitator debriefs

Post-workshop action plans

Post-workshop retention modules

Personalized participant follow-up with impact tracking

Integrated 6-month participant progress dashboard for organizers