Vivek Ltd

Vivek Ltd
Vivek Ltd


Viveks Ltd. Is one of South India’s leading consumer electronics and home appliances retailers. The company grew from a small 200 sq. ft., shop in Mylapore, Chennai to multiple stores across South India, with over 1000 employees, and a turnover of INR 500 crore. As the business grew, Mr. B A Kodandaraman, the Managing Director, brought in both family members and professionals – resulting in a diverse value system across the different layers of management. Mr. Anand Bysani, Viveks’ CFO, wanted to reduce the conflict between different stakeholders in the company, and enhance cross-functional synergy across departments. He also wanted departmental heads to align their plans to the strategy defined by the top management.

enParadigm designed a business intervention where both family members and professional department heads were grouped into cross-functional teams. Each team ran a virtual company and competed with other companies over many business quarters in a simulated market environment.
enParadigm put in a place a followup and review mechanism to measure impact over the next 6 months.

“Reduced conflict and improved collaboration between different senior management stakeholders.”
“Increase in payment period to suppliers from 15 to 29 days to reduce working capital requirement and improve ROI.”
“Usage of college students as interns in call centre to reduce peak season costs.”