Case Study: Madura Fashion & Lifestyle

Madura Fashion & Lifestyle
CLIENT
Madura Fashion & Lifestyle

INDUSTRY
Textiles | Fabrics | Apparel

CONTEXT
In June 2011, enParadigm approached Madura Garments with a proposal to conduct a strategic workshop for their middle and senior managers. On working closely with Mohita Malhotra, L & D head of Madura to develop a clear understanding of their business requirements, enParadigm designed and delivered a Leadership Simulation Workshop in October 2011 at Bangalore. The participants, with varied functional roles and experience levels, were from Louis Philippe, a premium apparel brand in India.

WHAT WE DID
In Feb 2012, as part of an extensive organization wide strategic intervention, Madura invited enParadigm to develop a customized strategic thinking workshop for the middle level managers at Madura Clothing, their manufacturing arm. enParadigm conducted an in-depth study of the expectations from the program, and in March 2012, delivered the workshop.
The workshop was clearly focused on instilling the conceptual understanding of strategy in the participants’ minds. It also provided a number of techniques and tools to the participants, which help them to drill down the strategy of organization from the top leadership to front line workers over the next three months.

IMPACT
“Best workshop that I have ever attended.”
“It was a good learning experience. I learnt about systematic method of implementing strategy. The case study workout on arriving at a strategy was a good experience.”
“May many more people in our company have to go through this workshop. Great Knowledge. Carrying a lot of inputs from the workshop.”
“I can use the learning from the workshop in strategic planning for my department.”
“It was a great learning experience. Maximum learning possible in 3 days!! Would recommend for all managers.”

enParadigm