Hardcastle Restaurants

Hardcastle Restaurants Pvt. Ltd.
CLIENT
Hardcastle Restaurants Pvt. Ltd.

INDUSTRY
Food; Beverages; Retail

CONTEXT
Hardcastle Restaurants Pvt.Ltd. (HRPL) has a Master Franchisee relationship with McDonald’s Corporation USA and has rights to own & operate McDonald’s restaurants in India’s west and south markets since its inception in 1995. The company started in 1995 with a long term view of the largely vegetarian price conscious Indian market, built up local cold storage, transportation systems, fabrication and equipment, and created India specific products and pricing. After starting to make profits in 2009, the company decided to invest in growth with a target of opening over 40 stores per year till 2019. With increasing competition in the quick service restaurant space, people down the line needed to take up ownership for both topline and bottomline. The company wanted its operations managers, who were having responsibility for groups of 20 -25 restaurants each, to move from an operations role to a business manager role.

WHAT WE DID
Using our REITM methodology, enParadigm designed an intervention for the operations managers and their counterparts in support functions, to help drive the desired objective.

IMPACT
“Sales growth of 26%.”
“Timely feedback and on-time evaluation is being done regularly.”
“Pushed the bottom performing stores to improve on controllable line items.”

enParadigm