Bajaj Finserv Master

Bajaj Finserv Ltd.
CLIENT
Bajaj Finserv

INDUSTRY
Financial Services

CONTEXT
Bajaj Finserv, a part of Bajaj Holdings & Investments Limited, is an Indian financial services company focused on lending, asset management, wealth management and insurance. The company disrupted the consumer durable finance space by offering on-the-spot 0% interest EMIs to consumers with minimal documentation, and making money through commissions from manufacturers. The company has now extended this model to other industries like furniture, mobile phones, apparel, shoes and accessories. The company’s approach towards people is to make them take ownership of the business as if they were entrepreneurs, and it provides various development opportunities to its employees to build capability in this direction.

WHAT WE DID
Bajaj Finserv sponsors 50 mid-level managers every year for a year-long leadership program in collaboration with enParadigm & IIM Lucknow. The participants go through multiple online courses taught by IIM Lucknow professors. The journey kicks off with an enParadigm simulation experience, for participants to benchmark where they stand on various business concepts. And, at the end of the program, participants go through a second, more advanced simulation experience from enParadigm on campus to compare their current understanding of business concepts with where they were at the beginning of the program.

IMPACT
“Surprised with new business insights and improvement in participants performance.”
“Business grew by almost more than double.”
“Became more proactive and time management has also improved.”

enParadigm