Asian Paints Lead

Asian Paints Ltd.
CLIENT
Asian Paints Ltd.

INDUSTRY
Chemicals; Consumer goods & Services

CONTEXT
Asian Paints is India’s leading paint company and Asia’s second largest paint company, with a group turnover of Rs 15,534 crore.Asian Paints has undergone multiple transformation journeys, from investing in company-wide ERP and supply chain management systems in the early 2000s, to centralized order taking and introduction of colour consulting through 2010. In 2013-14, the company started the transformation from being a paints company to a home décor company, and acquired kitchen company Sleek International and bathroom products company, Ess Ess.
The company wanted area managers in the sales team to be able to scale up to the next level, and start the transformation journey towards becoming business managers.

WHAT WE DID
Using our REITM methodology, enParadigm designed a business intervention to help Asian Paints drive the change.

IMPACT
“Reduced inventory from 1000-1100 tonnes to 900 tonnes.”
“Reduced inventory cost by 5-10%.”
“Excelled in performing co-relative demand planning up-to a level of 95-100%.”

enParadigm